ResourcesThe following links will provide some helpful direction when working on your online content:
- Writing for the Web, Jakob Nielsen.
Jakob Nielsen discusses guidelines to doubling the usability of a web site. Writing for the web can be more complex than writing on paper. Online readers scan the page and read slower than from paper. Web writers must be able to adapt the online reader's needs.
- Web Copywriting, CMS Watch, 2003.
Effective Web copywriting has three main elements: get user's attention, communicate clearly, and convince users to take action. A site is ineffective without fresh content to generate action from user's.
- Writing for the Web, John Morkes and Jakob Nielsen.
Writing for the Web is a research project about how users read on the Web and how authors should write Web pages. Included are downloadable files, tasks, and questionnaires to allow replicated or revised experiments.
- Seven Deadly Sins of Web Writing, Gerry McGovern, August 26, 2003.
What’s the single most important thing that could improve the Web? It’s not broadband. It’s better writing. The way you write has a major impact on what people think of you. This article provides some common mistakes to avoid, and guarantees you will achieve more with your Web site.
- Calculating the Cost of Content, Jim Sterne, June 24, 2003.
In our enthusiasm to measure clickthroughs, pageviews and revenues, we seldom stop to consider the cost of our Web site content. Even if your page count is only in the hundreds, you must have a general rule of thumb for calculating the cost of creating content. You must also have a general rule of thumb for measuring the return on that investment.
- Writing Well for the Web, Jennifer Kyrnin.
Writing for the web is not entirely different from regular writing. Spelling, grammar and content are still very important. However, to write for the Web you have to be aware of how one reads the web page. Quality links and navigation are as important as the content.
- Copy & Content: Why They Should Work Together, Nick Usborne and Ann Handley, May 2002.
There are organizational and historical divisions between the creation of copy and content on many sites today. Learn the differences and why copy and content should work together to enhance the user's experience.